Motherhood Overwhelm
Solutions
EPISODE 22:
Tiny Habits + Automation That Actually
Make Mom Life Easier with Sharon Pope
In This Episode:
Motherhood doesn’t usually need another to-do list, it needs support that actually shows up in real life. Today I’m joined by Sharon Pope, founder of Shelpful, an AI-powered task manager created to help moms reduce mental load and make everyday life feel more manageable.
Sharon, a mom of two, built Shelpful out of her own experience returning to work after maternity leave and realizing she was excelling everywhere except in caring for herself. What she wanted was simple reminders for the small things like drinking water or taking a pause so she created the tool she wished she’d had.
We talk about why overwhelm is so common in motherhood and how tiny habits can create momentum, reduce decision fatigue, and make follow-through feel easier. Sharon also shares why celebrating small wins matters and how involving your kids in your routines can help model healthy habits while making them part of the process.
You’ll hear real-life examples of how automation has simplified Sharon’s life, from never missing important emails to remembering preschool sign-ins. She also shares an underutilized app that’s already on your phone and surprisingly powerful, even if you don’t consider yourself tech-savvy. Plus, hear her hot take on “eat the frog” and the habit approach her ADHD brain actually prefers
Sharon Pope
MORE ABOUT THIS EPISODES’S GUEST
Sharon Pope is the co-founder and CEO of shelpful, the AI Task Manager that chats with you to keep you on top of habits and tasks (like getting exercise, or small tasks like taking out the trash on time). Shelpful is venture-backed by Apollo Projects (led by Sam Altman, CEO of OpenAI), which invested $3 Million in shelpful. Prior to starting shelpful (super+helpful), Sharon was a startup executive for 15 years, running marketing and product teams. She advised startups at the famous startup accelerator, Y Combinator, and was Chief Marketing Officer at ZeroDown, Green Dot (NYSE: GDOT), GoBank and Loopt. Prior to that, she managed PR and content for a range of tech companies at leading PR agencies.
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